Kikkoman is once again supporting its soy sauce range over Chinese New Year, with a new TV and online video campaign. 

Carrying the strapline “Food Loves Kikkoman”, the advert sees the brand’s sauce used in a wide range of foods, from soups and salads to scrambled eggs and even a salted caramel sauce. The ad is designed to remind consumers of Kikkoman’s versatility as an all-purpose seasoning as well as a dipping sauce.

Due to air from 14 January, the campaign will run for five weeks and will be screened across major TV channels, as well as a host of video-on-demand and online platforms.

Bing-yu Lee, general manager at Kikkoman UK, said “Following the success of our 2018 campaign we’re again strengthening our position as the universal seasoning and an essential store cupboard ingredient at a key time in our promotional calendar. In the New Year consumers are actively looking for fat-free sauces like Kikkoman to enhance the flavour of everyday foods.  Our campaign firmly puts the spotlight on Kikkoman ahead of Chinese New Year.”