JTI has extended its B&H Blue range with the launch of B&H Blue Superkings 18s - just weeks after the launch of B&H Blue King Size 18s.

The new line extension is available with an rrp of £5.99 - the same as B&H Blue King Size 18s.

A B&H Sky Blue Superkings 18s variant will also be available.

Jeremy Blackburn, JTI head of communications, said: “B&H Blue Superkings 18s is a timely launch, with superkings currently holding a 40% share of the value segment , and 19s and 18s pack formats accounting for over 50% of all cigarette sales .

The value segment now accounts for more than 54% of tobacco sales.