Hovis has unveiled its limited-edition Ho Ho Hovis seasonal pack designs.
The festive packs are rolling out over the next seven weeks across some of Hovis’ most popular SKUs, including Soft White and Best of Both.
In addition to the seasonal pack designs, as part of wider seasonal activity, Hovis has also developed some Ho Ho Hovis® Christmas jumpers and bobble hats to be won as part of an online consumer competition, with a further limited number available for purchase online.
As part of its festive campaign, Hovis is taking its collaboration with FareShare a step further and will ensure over 250,000 loaves (are provided to FareShare by the end of 2023 Over the last 4 years, Hovis has provided in excess of 1 million loaves to FareShare as part of its ongoing collaboration.
Marketing director at Hovis Claire Parlour said: “Whilst we hope to bring a smile to people’s faces with some of our light hearted festive activities, we are also acutely aware that Christmas can be a difficult time for many families. This year Hovis will be continuing its long standing relationship with FareShare to try and ensure that some of those most in need are supported.”