Horlicks has launched a new limited edition vintage on-pack promotion.

Celebrating over 140 years in existence, the ‘Collect Vintage Inspired Kitchenware’ promotion is aimed at accelerating sales, while driving trial and engagement with Horlicks’ core audience of females aged 55+.

The on-pack promotion appears across 500g SKUs in Light, Traditional and Light Chocolate Flavour, with an rrp of £3.49.

Josh Murphy, Horlicks brand manager, said: “We know that the growth of the Hot Milky Drinks category remains static and as a popular brand we want to grow the total market by injecting excitement with our vintage on pack offer.”

To activate the promotion, consumers need to collect three unique codes from special packs and visit www.horlicks.co.uk/kitchenwareoffer to redeem and choose a Horlicks branded traditional vintage kitchenware gift.