Harringtons updates range to suit new pet owner shopping habits

Pet food brand Harringtons has updated its range to suit changing shopper needs.

A new recipe boasts “specialist-grade nutrition at more affordable and accessible price points”, while the range can now be purchased in smaller pack sizes to better suit the needs of urban pet owners. This move is also designed to owners with smaller breeds to whom bulk products are not suitable.

A brand-new design, deployed across the entire brand, including Harringtons wet trays and cans, has been introduced to appeal to a wider audience of consumers

Speaking on the Harringtons rebrand and improvement, Will Bushell, head of dog marketing at Inspired Pet Nutrition, said: “We are super excited to be announcing the new and improved brand update for Harringtons. Harringtons’ mission is to make natural, premium level nutrition accessible and affordable for all.

“As the UK’s number one dry dog food brand, we believe it is important to keep up with the ever-changing needs of our consumers, and with the current cost of living crisis, it is now more important than ever to ensure quality nutrition is available at an affordable price. We take pride in the quality of nutrition we are offering at this price point which we believe adds real value to retailers’ ranges.”