Booker has launched a range of fresh produce under the Happy Shopper brand.

The range, which carries the label Happy Shopper Fresh, comprises 15 pre-packed varieties of fruit and vegetables including 12 iceberg lettuces for £8.65 (rrp 90p); 12 x 5 banana bunches for £10.33 (rrp £1.10 per bunch) and 8 x 250g mushrooms for £6.85 (rrp £1.10).

Profit margin varies from 14%-25% depending on the product. Booker says branches will receive daily deliveries.

Retailers can reserve their order by faxing their local branch.