Guinness has relaunched its Guinness Original bottles and cans with a refreshed packaging design that emphasises the heritage of the brand.

The inspiration for the new packaging comes from historic labels in the Guinness archives, paying homage to the brand’s rich heritage.

Guinness Western Europe marketing manager, Nicola Parry, said: “For over 256 years, we have been brewing quality beers that are loved all over the world, yet it was Guinness Original that really put us on the map, helping us develop into the iconic brand that we are today.

“By reminding people of the rich history of Guinness Original, we aim to bring new consumers into the category and reignite this amazing beer.”

The newly designed Guinness Original bottles and cans are available in the off trade now.