Glanbia Performance Nutrition has introduced pricemarked packs for some of its popular protein bars in a bid to drive sales for independent retailers and the convenience channel.


The pricemarked packs include two high protein bars under sports nutrition brand Optimum Nutrition.

The Optimum Protein Bar (pricemarked £2.29/60g) features ultra-soft whipped base, topped with crispies and caramel, no added sugars or fat and is covered in dark Belgian chocolate. Used by the England Rugby team throughout the Japan campaign, the best-selling Chocolate Caramel flavour carries the England Rugby and Informed Sport Tested logos to give consumers an extra incentive at the point of purchase.

The Protein Crisp Bar (pricemarked £2.29/60g) offers a unique crunchy crisp texture very different to the traditional protein bar experience, with no added sugars and 20g of protein. It is available in a Marshmallow flavour.

Joining them is a value priced BSN Protein Bar (60g) with a £1.49 pricemark. The BSN Protein Bar is a soft protein snack, low in sugar and contains 20g of protein. It comes in a Peanut Crunch flavour.

The company says the pricemarked packs offer retailers and consumers a choice as well as confidence on price and value in a category that is often confusing for shoppers. They are available from selected wholesalers including Dhamecha Cash and Carry and the Unitas Group.

Glanbia Performance Nutrition UK retail sales director Chris Terry said: “Active and fitness-focused consumers are looking for choice when it comes to convenient snacks to boost their protein intake while on the go. It’s no longer enough to offer another flavour of the same bar and shoppers are looking for something new and different. Our mix of great tasting formats from the ultra-soft Optimum Bar, the chunkier Protein Crisp to the great value BSN Protein Bar allows retailers meet consumers’ evolving demand for different, healthy and high protein snacks. And with the price clearly marked on the pack consumers can be confident they are getting great value from their retailer.”