Ginsters is sponsoring the football League highlights show, Football League Tonight.
The deal will give a Ginsters significant presence on TV throughout the year.
The 90 minute Channel 5 programme features six ten second adverts highlighting Ginsters’ most popular savoury lines: Large Sausage Roll, Peppered Steak Slice and Original Cornish Pasty.
As part of a wider multi-million pound investment, Ginsters is supporting the sponsorship on-pack, in-store and through on-line activation.
Linda Evans, sales and marketing director, said: “We are delighted to be sponsoring the Football League highlight show and supporting the enjoyment of fans up and down the country who love to watch their local clubs week in and week out.
“It’s a great fit for the Ginsters brand which is about celebrating everyday heroes and a fantastic opportunity for us to highlight the enjoyment eating our products can bring whilst watching your favourite sport.
“This sponsorship will help keep Ginsters top of mind throughout the year; great news for retailers looking to make additional sales and profits from the Ginsters range.”