Ginsters expands Bitesize snacking offer

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Ginsters of Cornwall is capitalising on the growing snack market with new Bitesize products, available in handy pack sizes.

Growing its snacking portfolio from scotch eggs, mini pork pies and cocktail sausages, Ginsters has launched bitesize versions of its savoury pastry products: the Cornish pasty (4-pack, 160g); and sausage roll (5-pack, 200g). Both products can be enjoyed as an impulse snack.

The smaller pack sizes are designed to allow convenience retailers to increase their on-the-go offering. Made from 100% British pork, Ginsters Bitesize sausage rolls have an rrp of £1.99, while the brand’s Bitesize Cornish pasties contain 100% British farmed beef, wrapped in light puff pastry, with an rrp of £1.99.

Kieran Hemsworth, managing director of Ginsters, said: “Our Cornish pasties and sausage rolls have always been hugely popular with our loyalists, but as category disruptors, we know the younger demographic can spur growth within the savoury pastry category as a whole. Contemporary launches, like our Bitesize range, marries the nostalgic comfort of pastry with evolving consumer trends; snacking which fits into busy lifestyles without compromising on quality or flavour.”

 

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