Ginsters of Cornwall has responded to consumer demands for healthier and vegetarian options with four new products.
The two new low-calorie additions are the Ginsters Katsu Chicken Slice with only 370 calories and the Ginsters Piri Piri Chicken Slice which contains just 349 calories.
Moroccan Vegetable Pasty and Cornish Cheddar & Caramelised Onion Pasty have been created due to intelligence that over a third of food-to-go shoppers (IRI Data to 16th September 2017) want to see an expanded range of vegetarian products.
Ginsters managing director Kieran Hemsworth said: “We appreciate that our customers want healthy options that still deliver maximum taste and flavour and we’re determined to respond to this demand. We want to introduce food-to-go options that are totally delicious, can be enjoyed on-the-move or at home and contain only quality British produce with the added reassurance of our Cornish heritage”.
The Ginsters Piri Piri Chicken Slice combines 100% British chicken marinated with a rich and spicy tomato sauce, smoked paprika, lemon zest and sun dried tomato puree.
Ginsters Katsu Chicken Slice has a fragrant blend of creamy coconut milk with sweet spring onions and a hint of garlic in a Katsu curry sauce, made with 100% British chicken.
The Ginsters Moroccan Vegetable Pasty combines a wide variety of exotic ingredients, many of which are new to the Ginsters repertoire. Butternut squash, chickpeas, roasted red piquillo peppers and red harissa paste blend together to form the base of the vegetarian pasty.
All the new SKUs will be available from April 9 with an RRP of £1.70.