Ginsters of Cornwall is rolling out new flavours for its sandwich and sub roll range, alongside a new pack design inspired by the latest food-to-go trends.
Available in stores now, the redesign of the range includes an evolved consumer proposition and logo design that was introduced to the Ginsters pasty range earlier this year.
The brand is supporting the new look with three new sandwich flavours including; Chicken, Bacon & Stuffing, Just Ham and Just Cheese. For consumers looking for larger portions, Ginsters is also adding two new sub rolls to its range - available in Chicken & Bacon and Ham & Cheese variants, and priced between £1.99 and £3.69.
Kieran Hemsworth, md for Ginsters of Cornwall, said: “We are extremely proud to see our new livery come to life across our range of sandwiches and award-winning savoury pastries. As category leaders, we are committed to developing innovative products that are distinctive in design and flavour and hero British ingredients.
“It’s not just our products that are dressed in our fresh livery, our fleet of delivery lorries will be showcasing the Ginsters new look to consumers across the nation.”