Ginsters Xmas 2021

Ginsters has unveiled the Festive Chicken & Stuffing Slice as its Christmas 2021 limited edition offering.

Available now, the 170g slice has an RRP of £1.70.

Ginsters managing director Sam Mitchell said: “As a limited-edition innovation, our new Festive Chicken & Stuffing Slice taps into the excitement of the Christmas period, benefitting from a halo effect in-store when interest in the category is high.

“The top five flavours in savoury pastry have remained the same over the last five years, so by introducing seasonal flavours to the core range for a limited time only, we will drive frequency and pull on the impulsiveness of the category to drive engagement and conversion.

“We pride ourselves on playful, full flavoured and delicious recipes which banish the boring and capture the specialness of the time of year. This is THE taste of Christmas wrapped up (in pastry) by Ginsters.”