Kellogg's is putting £2.5m into a media campaign to highlight that its Nutri-Grain Soft Bake bars now contain more fruit filling. The brand will also be emphasising the fact the bars can be used as a breakfast replacement. In addition, Kellogg's is expanding its Special K range with a Fruit & Nut Clusters variant, which it hopes will deliver £12.6m in retail sales by 2011.
rrp: Special K £2.89
tel: 0870 2402 393