Mars Chocolate has unveiled special edition packs of Galaxy to celebrate its partnership with AIDS charity RED.

Featuring wrappers designed by singer Mollie King, TV personality Alesha Dixon and Olymian Victoria Pendleton, 5p from each special pack sold will go to the charity to help raise money to fight AIDS.

The initiative is being supported by a marketing campaign including adverts, online and outdoor. There are also POS materials available to retailers.

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