Ferrero is to launch a trade promotion offering retailers the chance to win a three-night trip to New York.
From January, retailers will be able to purchase a promotional case of Tic Tac and enter the unique scratchcard code online at www.ferrero-trade.com to find out if they have won.
In addition to the top prize, 50 runners-up will be given best-in-class POS kits.
Customer development director Levi Boorer said the promotion was to reward hardworking retailers. “By offering retailers this fantastic opportunity we are taking the trade promotion landscape away from just offering free stock and giving retailers something they can genuinely get excited about,” he said.
“We want to reward retailers for their hard work and commitment to the Tic Tac brand while at the same time helping to drive growth for the sugar confectionery category.”