Confectioner Langtins has expanded its portfolio with the launch of Coneys, designed to “tap into consumers’ long-standing love of the chocolate-filled end of an ice cream cone,” it said.
Designed to translate the appeal of ice cream beyond peak summer months, Coneys delivers crisp wafer and smooth chocolate in a freezer-free format, allowing retailers to tap into ice-cream-led demand all year round.
The launch range includes Vanilla, Chocolate and Strawberry, with additional Coconut, Double Chocolate and Double Chocolate & Strawberry also available. The new packs contain six bite-sized filled waffle cones, retailing from £2.50.
Ibrahim Sidat, founder of Langtins, said: “With ice cream remaining a highly seasonal category, we identified a clear opportunity to translate a well-loved component into an ambient product that works year-round.”
The format is positioned between confectionery and biscuits, targeting consumers who want a lunchtime treat, evening snack or for a special occasion.
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