Navson has unveiled an energy chewing gum containing taurine and vitamin B. Packs have an rrp of 99p and contain 18 pieces of sugar free gum, which has the same flavour as an energy drink. The packaging boasts an urban design, which the firm hopes will make the gum appealing to a young audience. Each pack has a QR code, which links to the Raw Facebook site containing competitions, trending videos and latest news. The Facebook site will have strong connections to a new Raw website, full of blogs, music and weekly features.

A large sales team is currently visiting independent retailers across the UK, partaking in sampling sessions and giving category management advice. The gum is available directly through Navson by calling 0845 644 0992 or visiting