Emmi Caffe Latte, iced coffee brand, is launching a summer campaign to engage its core audience.
The Summer drive is built around a ‘100 #FreshKicks’ photo competition, which will give consumers a daily photo challenge for a chance to win an iphone 6 every day for 100 days, launches on May 7 and runs until August 14.
Consumers are able to participate on social networks and a dedicated mobile site with traffic driven by on pack QR codes.
The campaign is also supported by an online media spend, social media activation, a regional radio campaign, traditional PR, nationwide sampling and in store advertising.
Nicole Koller, brand manager at Emmi Caffe Latte, said: “The summer is a huge period for us, our retailers and of course our consumers too. We’ve taken insights about the target consumer in our creative execution, and we’ve made sure it all drives people into stores to purchase with its activation.”