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Spar UK has introduced three new wines to its own label collection.

Available in participating licensed Spar stores from 23 May, the new red, white and rose variant have been “specially curated” and “expertly developed”.

Spar said there is something for everyone to enjoy and that each new wine bears the hallmark of its uncompromising commitment to quality.

Amrit Rebello Spar Brand Controller said: “We are delighted to launch our new range of value wines specially curated for our Spar stores. They are not only competitively priced, but they are also designed to be an attractive option for shoppers looking for affordable yet flavourful choices. When the taste, packaging, and the price point come together, it definitely makes for the perfect offer”.

Philippa Carr, master of wine, who selected the wines added: “Every step of the winemaking process has been meticulously overseen to ensure great quality and taste. I selected the new Spar own label wine collection with the aim to provide wine lovers with exceptional value, making them the perfect choice for everyday enjoyment”.

The value range is being launched with the introduction of the three critters featured on the bottles - Reginald the Dog (red), Croxanne the Crocodile (white) and Phil-Mingo the Flamingo (rosé).

The characters have been designed to engage with age-appropriate shoppers in a light-hearted and memorable way with the use of QR codes incorporated on the bottles.

This will direct shoppers to a dedicated age-verification website and will provide more information about the wines.

The launch will be supported in-store with POS and responsible age-verified social media and digital activity.

Its new own label value wine collection is vegan friendly.