AG Barr has introduced promotional Diwali packs for Rubicon and Sun Exotic, supporting the move with a run of TV advertising.

During this year’s Diwali, which begins on 23 October, Rubicon and Sun Exotic 1ltr packs will have a £1.29/2 for £2 pricemark.

“Diwali is celebrated by 1.2 million people in the UK, and has the potential to deliver more than £9m at retail value, presenting a significant profit opportunity for retailers,” said AG Barr head of marketing Adrian Troy.