Diet Coke 'Love What You Love'

Diet Coke has launched two new adverts centred around real-life stories of Diet Coke fans.

The two new adverts ‘Diet Coke Breaks Inspired by You’ are now live across TV, video-on-demand, out-of-home advertising, cinema and online.

The adverts follow fans as they “navigate their everyday lives, and how they get to sip, savour and relish their beloved Diet Coke,” said Coca-Cola Europacific Partners.

It come as part of the brand’s 2024 ‘Love What You Love, By You’ campaign which is already live across out-of-home and digital advertising, that puts fans love for the brand in the spotlight with quotes from real drinkers across the UK celebrating what their Diet Coke break means to them.

Omar Sadiq-Baig senior brand manager at The Coca-Cola Company said: “We love that each of these stories are inspired by real life Diet Coke breaks, shared with us by real fans. We know for many years that we have some of the most loyal consumers to our brand, so this year we’ve put them at the forefront of our campaign to celebrate their individuality. We hope this latest phase of our ‘Love What You Love, By You’ campaign inspires and celebrates everyone’s different Diet Coke breaks. And, it’s a lesson for us all, avoid the fighting over that last can of Diet Coke in the office fridge and shotgun your name on it!”

Rob Yeomans vice-president commercial development at Coca-Cola Europacific Partners GB, added: “Diet Coke is the original sugar-free cola and the No.1 in GB, with a customer base so loyal that 32% of its drinkers are not only brand-exclusive but would drop out of cola if Diet Coke wasn’t available. We’re therefore confident this campaign will resonate with shoppers and help drive sales for our customers. After all, no one can talk about the Diet Coke brand better than the people who love it most!”