Diageo One - Image

Diageo has launched a new and improved version of its ‘Diageo One’ platform, aimed at supporting independent retailers.

The free to use platform will provide advice, critical insight, and tools to supercharge their businesses and can be accessed via desktop, mobile and app.

Previously only available to the on-trade, it has been revamped with a fresh new look and includes a wealth of resources hoping to empower independent retailers.

To ensure the platform meets customer needs, Diageo has engaged with over 1000 independent operators across the off and on trade, through focus groups and interviews, to identify their business needs, challenges, and ambitions.

It found that operators were looking for more support, tailored relevant content and a platform designed to grow sales.

The drinks company said it will look to continually evolve the platform to meet customers needs and ensure all the resources and business support available are relevant to independent retailers.

Andy Fell strategy & transformation director at Diageo GB explained that Diageo is deeply committed to forging strong connections with its customers and supporting them in delivering the best possible service which drives tangible results: “This is why we are really excited about the transformation of Diageo One, which looks to supercharge businesses with a range of incredible tools. The platform has a whole range of resources specifically tailored to support our off-trade partners, providing them better access to support and guidance from Diageo than ever before.

“The transformation of Diageo One demonstrates our commitment to providing the best support to independent off-trade retailers, and enables us to be agile and react quickly to changes in the environment, ensuring we have the tools in place to empower our customers to make strategic decisions that positively impact their businesses.”