Del Monte is launching a new orange and mandarin pure juice in a litre carton.
The new flavour variant has been well received, with 60% of consumers showed a preference for the new variant over the original pure orange juice variant, after taste tests were conducted with consumers.
Both original orange and the new Del Monte orange and mandarin are a good source of vitamin C and just one 150ml glass of orange and mandarin juice delivers 26% of an adult’s recommended vitamin C intake as well as counting as one of their five-a-day.
New Del Monte orange and mandarin juice has a recommended retail price of £1.40.
Del Monte Orange & Mandarin will benefit from a national sampling campaign starting May 18 and running until December.