Del Monte, the producer and distributor of premium prepared fruits and vegetables, has announced a second year of sponsorship of Paul Hollywood’s City Bakes, on the Food Network UK channel.
The sponsorship will centre around a series of 15 second idents showcasing different recipes using Del Monte canned fruit and will run from the end of March.
The sponsorship forms part of a wider campaign spanning consumer and trade PR, social media content and advertising.
Martin Tilney, commercial director UK and Ireland at Fresh Del Monte Produce, said: “We are delighted to continue our partnership with City Bakes and the hugely popular TV chef, Paul Hollywood. The sponsorship coincides with a number of initiatives that we are undertaking to assert our leadership position in canned fruit and continue to drive our brand growth by bringing new and lapsed consumers to the category.”