Dairylea rebrands Lunchables as Lunchers

Dairylea is to change the name and recipes of its Lunchables range to Lunchers.

The change is to align the product with the rest of the portfolio which includes Dunkers, Snackers and Filled Crackers.

Ria Rianti, senior brand manager at Mondelēz International said: “We’re so excited to be rolling out new Lunchers, which gives us the valuable opportunity to add a refresh to the offering that we’re putting out to retailers and consumers alike. The new packs will have an improvement on our previous recipe, containing less salt and saturated fat, while still being a good source of calcium and protein and maintaining the same great taste and quality as our other Dairylea products.

“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness[1]. Snacking Cheese has been a key driver of category growth over the last number of years, adding £56m since 2020, and Dairylea has contributed significantly to this growth through performance on our core range and innovation.”