Aston Manor is bringing back its nostalgia-led marketing campaign for its value cider brand, Crumpton Oaks, this summer.
Returning for 2026, the Happy Applecore campaign builds on the success of last year’s activity and once again sees Crumpton Oaks tap into 90s music nostalgia.
The high energy creative campaign was designed to drive visibility, footfall and cider sales throughout the key summer trading period.
The three-month campaign launched this month and is expected to reach over five million core consumers.
The multi-channel campaign includes VOD advertising on ITVX, 4 Streaming and YouTube, a social media campaign, influencer activity, OOH advertising, PR and experiential sampling designed to put Crumpton Oaks directly into shoppers’ hands.
The brand is also running a PayPoint campaign giving away 10,000 £1 vouchers throughout June and July.
Emily Seddon, brand manager for Aston Manor, said: “We saw a fantastic response to last year’s campaign from both shoppers and retailers.
“The campaign gives Crumpton Oaks real standout in a crowded category. It’s fun, distinctive and taps into the continued consumer appetite for nostalgia-led experiences, while reinforcing the brand’s strong value credentials.”
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