Crisps brand McCoy’s is returning for a third season as the official Savoury Snacks Partner of the NFL UK and Ireland, and has announced it is giving consumers the chance to win a once-in-a-lifetime trip to the Super Bowl LXI with a new on-pack promotion.
Running from 3 August to 8 November, the promotion spans the entire McCoy’s range, including pricemarked packs, sharing bags, grab bags, multipacks and the new McCoy’s Coated Nuts range.
With a total prize pot of over £100k, this year’s competition is bigger than ever. The headline prize, an all-expenses-paid trip to the Super Bowl LXI in California next year, comes with £5k cash for the winner. Runner up prizes include cash, TVs & NFL London game tickets.
The on-pack follows the launch of two new NFL-inspired limited edition McCoy’s flavours - Hot Kick Ketchup and Yellow Mustard earlier this year in six-packs.
Amy Heap, marketing manager, said: “We’re upping our game once again with our biggest and boldest NFL themed on-pack promotion yet, giving our consumers the chance to win the ultimate Super Bowl experience. The promotion runs right across the entire McCoy’s range, driving brand penetration with a money can’t buy experience.”
“NFL continues to grow across the UK and Ireland, and promotions like this allow us to connect with consumers in a meaningful way, with added value proposition and visibility to boost impact and sales.”
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