To celebrate its 200th anniversary, Crawford’s is being given a pack and range revamp by United Biscuits.
Rolling out from April, it will be reducing its pricemarked range from 75p to 69p and extending it to include fig rolls, garibaldi and pink wafers. Crawford’s is also introducing a milk chocolate digestives 200g format in both pricemarked and unmarked formats (PMP £1/rrp: £1.10). New packaging is being rolled out across the entire range which will reflect the brand’s heritage as well as highlighting on pack flashes.
Tel: 0208 234 5000