Coca-Cola Great Britain has launched ‘What Are You Waiting For,’ a new TV campaign encouraging consumers to choose happiness.
Created by Ogilvy Amsterdam, the campaign features a range of celebratory moments, centering on the concept that young people are the directors of their own happiness and they represent a new generation who instinctively choose to be happier.
The song ‘What Are You Waiting For?’ was specifically written for the campaign and is performed by Amsterdam-based rapper and producer HT.
Bobby Brittain, marketing director of Coca-Cola Great Britain and Ireland, said: “This campaign also marks the start of a new direction under our one brand strategy, and we have exciting plans which will bring this ambition to life over the next few months.”
The campaign first aired on May 1 and is running for four weeks.