Dairy Crest is relaunching Clover Light with a reformulated recipe that contains no artificial ingredients.
The new Clover Light contains 40% buttermilk (up from 16% in the previous recipe) and 60% less saturated fat than butter. The reformulation is a response to consumer demand for more natural, unprocessed products.
Emilie Grundy, senior brand manager for spreads at Dairy Crest, said: “The reduced fat spreads category is sizeable but has suffered from eroding interest over recent years as consumers are increasingly unwilling to compromise on taste and naturalness, which are key drivers of consumer choice within butters and spreads.
“To date there has been no light solution in the market (excluding dairy-free spreads) that has allowed them to cut down on fat without a compromise to the ingredient deck.
“Clover Light does just that, with a fantastic quality recipe and absolutely no artificial ingredients. To achieve this claim for a reduced fat spread carries huge technical complexity and is a real testament to the skill and dedication of our R&D experts.”
The reformulated Clover Light is available to independent retailers now.