Inspiring the convenience community
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
New Cadbury's Flake Allure is a limited-edition bar comprising Flake chocolate enrobed in truffle and coated in milk chocolate. The company is pouring 2m into press, radio and outdoor advertising, as well as pos material.
Cadbury is offering retailers the chance to win over Mother's Day consumers with its 'Say it with Cadbury' range. It includes a heart-shaped box entitled 'lots of lovely little pralines by Cadbury', containing 30 milk chocolate hazelnut pralines,...
Grateful Pies are a new premium offering available to independent retailers.
Mentos has launched Christmas-themed printed sweets with the introduction of its new Candy Cane variant.
Ehrmanns has added a Chilean Cabernet Sauvignon to its Beefsteak Club brand.
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