Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
New Cadbury's Flake Allure is a limited-edition bar comprising Flake chocolate enrobed in truffle and coated in milk chocolate. The company is pouring £2m into press, radio and outdoor advertising, as well as pos material.
Cadbury is offering retailers the chance to win over Mother's Day consumers with its 'Say it with Cadbury' range. It includes a heart-shaped box entitled 'lots of lovely little pralines by Cadbury', containing 30 milk chocolate hazelnut pralines,...
Go Ahead non-HFSS Fruit Slices will be available in three flavours – Apple, Forest Fruit and Raspberry
Campo Viejo has returned to screens with its ‘Decanta La Vida’ campaign
The partnership includes an on-pack promotion for consumers
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