CDM Fingers

Cadbury Fingers has partnered with the National Deaf Children’s Society to help more people start a conversation in British Sign Language (BSL).

The ‘Sign with Fingers Big and Small’ campaign aims to raise awareness of deafness but also to teach consumers little lessons in BSL with everyday phrases and conversation starters, so more people can join the conversation.

Cadbury Fingers is encouraging retailers to empower their employees and shoppers to practice the following tips:

· Speak clearly and naturally, it makes lip-reading much easier.

· Don’t cover your mouth or turn away and make sure your face is fully visible, and avoid eating or chewing.

· Be visual. Try pointing, using gesture, writing things down or typing on your phone.

 Retailers can visit Cadbury Dairy Milk Fingers | Sign With Fingers Big & Small to learn more.