Buxton is launching a new marketing campaign to promote its brand refresh, titled ‘Here’s to the up & coming’.
The £1.8m TV and in-store activity follows the launch of an updated pack design across Buxton’s water range earlier this year.
The new TV advert, set to air first on 3 June, explores how individuals overcome their struggles and obstacles to succeed, and will be backed by in-store, shopper, in-depot and online activations as well as OOH, social and digital ads.
The ‘Here’s to the up & coming’ campaign will also target the convenience channel with the summer launch of a new trade competition, rewarding independent retailers who excel in their category, community and in sustainability.
Severine Hemms, shopper marketing manager at brand owner Nestlé Waters UK, said: “The new heavy weight integrated marketing campaign will help promote healthy hydration and ensure mineral water remains front of mind within the wholesale and convenience channel.
“As the number one water brand in the convenience channel [IRI volume rate of sales 2018] with the £1.8m marketing campaign, Buxton is perfectly place to drive this message and activation and we look forward to hearing the feedback from our retail customers.”