Nesté Waters’ Buxton brand has announced that its entire range of waters will be made from 100% recycled plastic by 2021.
A recycled 750ml and 1ltr Buxton bottle was launched last month (November 2019) and the rest of the brand’s portfolio will transition to used plastic packaging (rPET) over the next 18 months.
Buxton is hoping the eco-friendly changes will significantly reduce the amount of virgin plastic in circulation, with the soft drinks industry being one of the biggest users of plastic materials.
Michel Beneventi, business executive officer for brand owner Nestlé Waters UK, said: “We are incredibly excited to be able to put our commitments to sustainability into practice. The high-quality recycled material retains the same all-important properties as PET (regular plastic), resulting in a product that is lightweight, durable, resilient and still 100% recyclable.
“The availability of a domestic UK supply of recycled plastic is still relatively limited. Today, the rPET used for our Buxton bottles has to be sourced outside of the UK, as we don’t currently have the infrastructure available at scale in this country to create volumes needed.
Beneventi added: “We want to be able to produce the bottles for our British water in the UK. Therefore, we’re working with industry partners, non-governmental organisations and government to improve the national recycling rate, supporting the UK-wide Deposit Return Scheme and engaging with consumers to help make a circular economy for plastics a reality.”