Burton’s Biscuit Company has re-launched its Lyons’ Biscuit range to focus on value for money.

With a revamped price-marked packaging, the brand is being positioned as an everyday treat to meet consumer demand for quality products at value for money prices. All packs will also feature the new strapline “Come in, I’ll put the kettle on…” to further communicate the everyday treat aspect.

The range includes Viscount (£1), Toffypops (£1), Coconut Mallows, Jaffa Cakes, Jam Teacakes, Rich Tea, Digestives, Shortcake, Cookies and Fig Rolls (all 69p).

Tel: 01727 899 700

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