Budweiser has launched its limited-edition English Premier League packaging and scan-to-win competition.

The new packaging features the iconic Premier League trophy and is available in convenience, grocery and wholesale channels nationwide.

Budweiser will also be providing retailers with a range of in-store POS such as signage, displays and more to help drive awareness in-store.

“The English Premier League is one of the most iconic football leagues in the world, so we’re thrilled to have launched our limited-edition packaging and competition to bring fans even closer to the players and game,” says Mark Wingfield-Digby, off-trade sales director at Budweiser Brewing Group. 

“Football and beer are a match made in heaven and Budweiser is made for matchdays. The new limited-edition packaging will help retailers build excitement throughout the season.”

All packs also include a scan-to-win AR on-pack competition. Once shoppers scan the QR code they can use their phone to search for a hidden virtual golden crown. Customers who find the virtual crown will be in with the chance to win Premier League tickets or Budweiser merchandise.