Soft drinks giant Britvic is launching a multi-million campaign across its entire portfolio, which it claims could generate impulse retailers a further £3,000 to £11,000 profit during the nine-month promotional period.

As part of the Transform Your Patch initiative, every sale of key packs of participating PepsiCo and Britvic soft drinks will result in a 1sq cm area of communal land being regenerated. Working in conjunction with charity Groundwork, Britvic will regenerate 165 areas, including parks and playgrounds.

Britvic is also teaming up with the FWD’s My Shop is Your Shop campaign to encourage retailers to build closer links with their communities by supporting regeneration projects in their area.

A TV ad supporting the campaign will run from February to April.

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