Boost Drinks is helping independent retailers maximise soft drink sales this summer with a new on-pack promotion across its 250ml Original Energy PMP variant.

The new promotion will run from June 11 to October 5, offering consumers a range of prizes including a holiday to Barcelona.

To enter, shoppers simply need to enter the code from their can online to be in with a chance of winning daily and weekly giveaways such as smart watches and shopping vouchers. Boost will also provide samples of its 250ml Original Energy PMP variant to 100,000 office workers across Manchester and Birmingham to highlight the promotion.

Simon Gray, founder and managing director of Boost, said: “At Boost we’re always looking for ways to support independent retailers and help them maximise on sales, that’s why we’re incredibly excited about this new promotion.

“It’s one of our biggest campaigns to date, and it’ll be supported by a huge array of marketing activity to help drive consumers into stores. We’ve thought hard about how to ensure it’s a success and we’re certain that retailers and consumers are going to love it.”

The on-pack promotion will be backed by Boost’s largest consumer marketing campaign to date. 

The activity will include the brand’s first live TV advert, which will air across ITV2 and Video on Demand during some of the biggest shows of the summer including Love Island. The activity will also include partnerships with MTV, and Heat magazine.