Boost Drinks has unveiled a new 12 for 10 promotion, which looks to offer independent retailers maximum return on their energy drink sales.
The new promotional packs allow retailers to buy 12 bottles for the price of 10 across Boost’s 500ml and 1ltr Energy Original price-marked skus. (rrp 79p and £1.29 respectively)
Available from now until the end of May, Boost will also be running another 12 for 10 promotion from September to November later this year.
Simon Gray, founder and managing director of Boost, said: “We know that this will be a great promotion for independent retailers as it will help drive incremental profit opportunities, offering a great return on investment. From the time we spend talking and listening to retailers we know how much a promotion like this can help them so we’re running it twice to give retailers plenty of opportunity to reap the benefits.
“We value our strong relationship with the independent sector and we’re always looking for ways to help drive sales and consumers into their stores. This promotion is one of many initiatives we’re running this year to further support the sector.”
Gray added: “We’ve launched the promotion across some of our best-selling PMP SKU’s. Price-marked packs work extremely well for independent retailers as they are one of the simplest ways to give shoppers confidence in the store’s pricing and demonstrate value for money.”
Boost will also be launching a consumer marketing campaign this summer, to build brand awareness and increase customer footfall in stores.