Irn-Bru is set to help retailers drive festive profits with a range of activity.

As part of its £6m brand investment this year, Irn-Bru is running a heavyweight digital and social media activity throughout December as well as seasonal pack graphics featuring the Snowman character.

The Christmas Irn-Bru range is to be backed by a suite of eye-catching POS, encouraging people to have a ‘phenomenal Christmas’.

Irn-Bru is also launching its first new Christmas advert in 10 years to help reinforce the brand’s power.