Bloo has launched a new premium range of gel rim blocks, with fragrances inspired by designer perfumers.

The Bloo Brilliant Gel range includes two variants: Arctic Ocean which is inspired by Dior’s Dolce Vita and Spring Rain which is inspired by Chloe’s Eau de Parfum. The gel toilet cleaners are 100 per cent recyclable and have an rrp of £2.90.

Bloo’s brand manager Sophie Mayo said: “We love spoiling our consumer base with a range of products and fragrances. By listening to the needs and wants of our community, we continuously aim to create and provide innovative products and cleaning solutions for every customer.”