Lighter brand Bic is celebrating its 40th with a new “slim and sleek” Bic Slic lighter.

Available now, the Bic Slic flint lighter comes in six colours; lime, yellow, red, blue black and white, along with a brand new “roll and press” system.

The new slimline design also includes a sleek new hood, and is guaranteed to last up to 1,400 lights according to Bic.

The launch will be backed with trade and marketing promotion.

The lighters will be sold in a variety of packaging formats including singles and blister packs of three.

Single lighter rrp: 89p