Belvita Breakfast Biscuits have teamed up with Capital FM for a six-month marketing campaign.  From 6 January, the brand will sponsor all of the channel’s breakfast programmes, reaching 7.7 million listeners every week.

Belvita Breakfast senior brand manager Rahul Gursahani said: “As the leading breakfast biscuit brand, we’re very excited to be partnering with Capital and their hugely popular breakfast shows. It’s a perfect fit for Belvita Breakfast as we’re passionate about breakfast and giving people a tasty and convenient start to the day. We’re also pleased to expand on our already existing relationship with London’s Capital Breakfast presenter Lisa Snowdon.”