Birds Eye is launching a marketing campaign to champion its commitment to quality and to help educate consumers on the benefits of frozen foods. 

The £9m multimedia campaign will be fronted by a polar bear character and will include three TV ads which focus on Fish Fingers, Chicken Dippers and Garden Peas. Activity will also involve radio, consumer media partnerships, a PR campaign, direct mail, digital and social media, and display and promotional in-store opportunities.

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