Baxters Food Group is investing in a new winter ad campaign, which will see the soup brand launch a new TV advert for the first time since 2012.

The ’We Make Super’ campaign will include a 30 second TV ad, showcasing Baxters’ soup range. Launching on 4 November and running until February 2019, the new advert will air on ITV, Sky, CBS Action and CBS Reality, as part of Baxters’ new sponsorship activity.

The new campaign will also include extensive social media advertising, which will focus on Baxters Hearty range and Super Good soups. 

John McMullen, ceo of Baxters European Business Unit, said: “At a time of economic uncertainty, Baxters Food Group is digging deep and investing in advertising to grow our business and the value of the tinned soup category as well.

“As the advert says, “We Make Super” through excellent ingredients and recipes plus the commitment of our Super employees and suppliers. Consumers will be reminded that there is a premium brand around this winter and our Customers can enjoy super sales too.”