Baxters Food Group has unveiled a new range of ‘great for you’ soups called Super Good.
The six soups are filled with ingredients which are good for the body, from the anti-inflammatory values of ginger and turmeric to the high fibre content of super greens, the vitamin D and Bs.
The six soups (rrp £1.49 per 400g) are: Tomato, orange and ginger; chicken broccoli and rice, chicken noodle; fiery fish bisque; pea, broccoli and basil pesto and root vegetable and turmeric.
Alongside the launch of Super Good, the existing Hearty range has been revitalised to give greater shelf appeal along with improved clarity of its health benefits and goodness credentials. As well as boosting the protein in the existing range, three new variants have been created which are; carrot, ginger and quinoa, Moroccan chicken harira and spicy green lentil dhal.
Cara Chambers, marketing director at Baxters, said: “Our Hearty soups provide consumers with a wholesome alternative which deliver on big flavours, but also provide a protein boost, as well as contributing to a minimum of two of their five a day. By sharpening up this message, we have ensured a clearer communication to the consumer via the labelling.”