New Baxters soups filled with "super" ingredients

  • Print
  • Share
  • Comment
  • Save

Baxters Food Group has unveiled a new range of ‘great for you’ soups called Super Good.

The six soups are filled with ingredients which are good for the body, from the anti-inflammatory values of ginger and turmeric to the high fibre content of super greens, the vitamin D and Bs.

The six soups (rrp £1.49 per 400g) are: Tomato, orange and ginger; chicken broccoli and rice, chicken noodle; fiery fish bisque; pea, broccoli and basil pesto and root vegetable and turmeric.

Alongside the launch of Super Good, the existing Hearty range has been revitalised to give greater shelf appeal along with improved clarity of its health benefits and goodness credentials. As well as boosting the protein in the existing range, three new variants have been created which are; carrot, ginger and quinoa, Moroccan chicken harira and spicy green lentil dhal.

Cara Chambers, marketing director at Baxters, said: “Our Hearty soups provide consumers with a wholesome alternative which deliver on big flavours, but also provide a protein boost, as well as contributing to a minimum of two of their five a day. By sharpening up this message, we have ensured a clearer communication to the consumer via the labelling.”

 

 

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Baxters Super Good soups
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US