British American Tobacco (BAT) is adding Menthol to its Pall Mall range of Superkings cigarettes.
The move comes just weeks after BAT relaunched Pall Mall in a more affordable 19 pack. The menthol segment of the tobacco sector currently constitutes 7% of the market and is predicted to grow, according to BAT.
The cost of a packet of cigarettes could plummet by half if plans to adopt plain standardised packaging are implemented, one of the world’s largest tobacco companies has warned. Speaking at the launch of a multi-million dollar campaign…
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