Barratt sour worm

Barratt has launched a new range of Fun & Fantastic hanging bags into the convenience channel as part of its plan to grow market share in the sector.

The range is made up of four price marked packs – Dino Mix, Jelly Sharks, Unicorns and Sour Worms, which are set to hit the market this December in the Cash and Carry and wholesale channel, with Dhamecha and United Wholesale Grocers already lined up as stockists. The hanging bags will have a RRP of £1.00 and a pack weight of 100g.

Russell Tanner, marketing director at Valeo Snackfoods said: “These new sweets really are fun and fantastic. The innovative and unique shapes make them great for children or adults alike and are available through the convenience sector.

“This forms part of a wider strategy at Valeo to improve our offering in the convenience and impulse sectors due to a surge in consumers shopping locally since the Covid pandemic. At Barratt, we’re also keen to offer pocket money friendly sweets that are fun and unique amongst the competition.”