Mini Babybel is taking part in Red Nose Day for the 20th year in a row with new limited edition Comic Relief packs.
The charity partnership sees Babybel donate 5p from the sale of its promotional packs to help raise money for Comic Relief. Each individual limited edition Mini Babybel also sport special packaging featuring dares to engage with families.
The limited-edition packs, available to c-stores now, are designed to encourage consumers to ‘share their dare’ on Instagram, Facebook or Twitter, using the dedicated hashtag #BabybelDares.
Mini Babybel will also donate a further £1 to Comic Relief for each dare shared on social media, with the donation amount capped at a number agreed between Babybel and Comic Relief.
Accompanied by supporting marketing activity, including influencer collaborations with Spencer Matthews and Vogue Williams, the charity partnership.
Célina Leroyer, brand manager at brand owner Bel UK, says; “Mini Babybel is already a beacon brand that’s enjoyed in 43% of all family households in the UK (Kantar WPO, 52 w/e 30.12.18); the ongoing support of Comic Relief, which has continued for 20 years now, highlights Bel UK’s commitment to delivering positive brand perception and perfectly fits with Mini Babybel’s position as a fun filled snack.”